MWB AG from Munich is a leading retailer of luxury watches in the DACH region. Founded in 2019 by Leon Schelske and Robin Haas, known online as the “Munich Wristbusters” for exposing counterfeit watches, the company has built a community of over 230,000 followers. Since 2021, MWB has leveraged this trust to buy, sell, and trade pre-owned luxury watches. It also offers services such as sourcing rare models, repairs, testing, and ceramic sealing. In 2023, MWB generated €10.4 million in revenue and plans to develop an innovative luxury watch ecosystem with services like safe deposit boxes, insurance, and a dedicated app.