029 Group is a global hospitality and lifestyle platform that combines luxury, technology, and community to create category-defining brands that make people's lives happier. The company believes that the next generation of consumer brands will be built on connection, experiences, and inspiration. In a post-pandemic world, new patterns of work, life, and leisure are emerging, creating opportunities for innovation-driven entrepreneurship in hospitality and lifestyle. 029 Group supports audacious entrepreneurs with a hands-on investment approach, focusing on areas where it can add significant value through their platform, global network, and company building expertise.